Job Title : Digital Marketing Specialist
Reference ID : MENA/2022/10087

Job Location


Education Qualification
Bachelor’s or master’s degree in marketing or a related field

5-6 years of proven working experience in digital marketing, particularly in the insurance industry

  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital
  • Campaigns that engage, inform, and motivate
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,
    NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email,
    social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engine
  •  Working knowledge of HTML, CSS, and JavaScript development and constraints


Job Description
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

Last date to apply

Additional comments if any
Prior GCC experience would be preferred