how to reach out to brands as a micro influencer

UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … If it’s an OOTD post and you’re wearing small studded earrings? Finally, Austen! Reaching out to brands go to their website and look for a press, contact, or about page. Brands … Not only did you lay out the savvy how-to steps that have been your experience as proof of your success, but you are inspiring as an all in one equation of what works. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. Reach and accountability are two other aspects to consider when evaluating micro-influencers. With a couple of button clicks, brands can reach out to influencers to start the process. Reaching out to them is the next important step. If it’s a curly hair post? How to introduce yourself When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. Reaching Out To Influencers. This makes it necessary for brands to reach out to influencers on Instagram. How To Reach Out To Micro-Influencers Often, micro-influencers are searching for opportunities to get paid and grow their platforms, which makes reaching out to them a … How I found brands that collaborate with micro influencers Guide: How To Reach Out To Influencers For Your Brand. Yes, it’s true, bloggers...Read the Post If you’re a small creator I think it’s a win-win because the brand is likely bigger than you so you get exposure and the brand gets free content created for them by someone who knows what they’re doing. Okay that was a long one! This influencer will essentially be an advocate and representative of your brand, so make sure the niche they speak to would build a connection between their followers and your business. Here are a few that I’ve used over the years: InfluenceHer Collective, Activate, Tap Influence, Social Fabric, Obvious.ly, Fohr, AspireIQ, Cohley, go to their website and look for a press, contact, or about page. I hope you found it helpful. Follow them on social media, and keep up with their activities. THE PERFECT SKIN CARE LINE FOR BLEMISH PRONE SKIN. If you’re looking to become a micro-influencer and grow to having 10k followers on Instagram (or more), Maddie Green is one to watch over at @the.insideview. Direct Message via Instagram – Not professional at all but sometimes when I cannot find a single email, I’ll kindly ask if they have a PR email address they could direct me to. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. I’ve done lots of influencer tips and advice on my Instagram stories and on TikTok lately, and last year I recorded this video detailing the ins and outs of brand partnerships but I really haven’t sat down to write this post, the official “I wanna work with brands” post. Last thing is if you ever reach out to a brand and they tell you you’re “too small,” you can always offer to create content for them to share with their audience for a set rate. Step 1: Invest Time in Research. Track results: Measure the results based on the planned KPIs. Blogging was and still is a hobby of mine. Influencers can create their own profiles on the platform to showcase their work for potential brand partnerships. Since micro-influencers value authentic relationships with brands, the best way for you to begin your connection is by befriending them. BrandSnob. Methods Of Reaching Out. Labeling yourself as a micro influencer will often feel strange emerging from nano to micro influencer … Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). I’ll leave the thought of … There’s much science to back up the point that engagement is far more important than likes, so try and look for influencers with an engaged audience. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email check their Instagram bio or Facebook page for an email address Register Today To Get Featured In Our Popular Roundups When you reach out to a brand with a partnership idea DO NOT make it about you. However, to ensure that you get the most out of it, you need to partner with the right influencers. According to a poll on the Tomoson blog, 59% of marketers are … For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Top 5 Reasons Why Micro-Influencers Should be a Part of Your Social Media Marketing Strategy: 1) Their Audience is More Targeted. Reach – micro influencers do have limited reach as they have smaller audiences. Now that you have a list of potential candidates, it’s time to start reaching out to them! There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. Brand’s website under ‘contact us’ – any email that says brand collaborations/partnerships, digital marketing, public relations. Step 4: Reach Out to Your Influencers. They’ll deal directly with the brand which is great but you might get offered a non-negotiable rate. The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. Brands Looking to Work with Micro Influencers. Reach out to influencers first on social channels where they are most active and make sure that your messages includes detailed reasons why you love their content and/or personal story. I started blogging in 2012 and got my first paid brand partnership in 2015 so don’t worry if you’re just starting out and you haven’t landed a paid deal yet! Wow! If you want to partner up with an influencer who is not in a category that would be typical for your brand, you’ll need to convince them why you want them in your campaign and how you think they can contribute. Make an agreement: This is a technical process where you need to discuss issues such as campaign objectives, compliance, compensation, and so on. Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. Influencers are popular social media personalities. Brands will have no interest in you if your only supporter is your mom, who feels obliged to lend her support to you. Macro-influencer – More than 100,000 followers. Never hurts to try, right? So as a business of any size, learning how to reach out to micro-influencers is fast becoming a vital part of any company’s marketing and growth strategy. I like to stick to curly hair giveaways since it isn’t so broad and caters to my blog (have a max of 10 bloggers/influencers). This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. Why working with brands as a micro-influencer is great! For a micro-minute, I thought I could be a micro-influencer! There needs to be compatibility and synergy. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. This is a way of you promoting yourself. To give you a ball park, Nano influencers typically have between 1-10k followers on Instagram and micro-influencers typically have between 10-50k followers on Instagram, but you can use the term micro-influencer as an umbrella category for all of them. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. For all the details on nailing a brand pitch, you can check out my e-book. This trend has resulted in the rise of micro-influencers. Your email address will not be published. If you want to stand out, you may need to use multiple platforms to reach out to them. Even if it’s a huge brand, if you keep tagging them whenever you’re wearing something of theirs, someone on their team will eventually see it. It’s worked for me in the past. Next, when you send a DM through Instagram, users can see a preview of the message. You’ve heard the term influencer outreach thousands of times before. The main reason for this is the high ROI that you can get from it. An affiliate partnership is where the brand gives you a code or a link and you can eearn a small commission if your audiences makes a purchase through that link. THE SUNSCREEN YOU SHOULD WEAR DAILY, EVEN UNDER YOUR MAKE UP! So, make sure that your brand is on-brand with their brand before reaching out. So you will get more engagement, more sales, and a higher ROI overall. They are the ones sending free product to Instagram influencers/small blogs. In terms of different ways you can work with brands, there are a ton of ways that you can build relationships and credibility with brands that don’t involve a traditional sponsored post. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. It is something of a self-fulfilling requirement that to be an influencer, you need to influence people. Brand’s LinkedIn account – search for anyone under their PR dept. I was excited to put together this complete guide walking you through what it’s like to work with brands as a micro-influencer whether you’ve been blogging for a few years or you’re just starting out. They are kind of the middle man between influencers and brands. I’m only part of two direct affiliate programs with brands, Versed and Glossier, so I would suggest limiting yourself to 2-3 of your favorites for this. A few things I’d do for brands that say they can’t pay you or can’t meet your rate: Ask for feedback! So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. I noticed that after I surpassed 10,000 Instagram followers I started getting more deals and offers from brands but you can definitely start sooner than that. Of course, one of the easiest ways to pitch brands as a micro influencer is to get help from someone with experience. Another great way to reach out to brands is through an influencer marketing platform! The exception here would be to use it to ask them for the contact in charge of influencer collaborations. Be wary of gifting campaigns where you feel like you’re being taken advantage of. how to reach out to brands as a micro-influencer Working with brands is one of the many perks of becoming a blogger and/or influencer. We get it, influencer outreach can be challenging for brands. Here are a few things you can work towards doing at any size: You could get sent products, new launches, and more from the brand for editorial consideration, meaning you have no formal agreement to post about the products you receive but you can test them out and if you decide to you can share them with your audience. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. Instagram is the most popular platform for influencer marketing and has high engagement rates. Maybe your following isn’t large enough or they just ran out of budget. Most marketers and entrepreneurs reach out to influencers via emails. ... Micro-influencer – 5,000 to 100,000 followers. There are three different ways to secure brand collaborations. Fashion, Beauty and Lifestyle by Austen Tosone. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email, check their Instagram bio or Facebook page for an email address, look for PR or marketing people on LinkedIn and try to connect with them or search for their email, join some blogging Facebook groups and build a network of other bloggers who might be able to swap contacts with you. At Afluencer, we help connect up-and-coming influencers with the right brands. And finally you can apply to a campaign through an influencer platform. Being an influencer isn’t about you, it’s about your audience. One common thing that you’ll see influencers do is tag brands on their Instagram stories and do “unboxing videos.” I personally don’t find these super exciting, but it’s a quick win to give the brand some love and it’s low-effort on your part. This enabled the brand to reach a super targeted audience, as well as capitalise on the influence of an already well-respected industry voice. I’m honestly surprised more influencers don’t suggest this to brands! Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. So, they are constantly receiving messages from their fans and other brands. If they can’t afford a YouTube video maybe you can do some Instagram stories. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! You’ve gotten to the good stuff. As a new blogger or micro influencer, don’t wait around for a brand to reach out, be a go-getter girl! Tag the brand! They can tag you for credit and you can build a relationship that way if they like your work. 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A brand pitch, you need first to build your market reach makes necessary... An influencer isn’t about you, it’s likely that the brand in your pictures enticing! Blogging was and still is a hobby of mine your friendship, like, share, and a higher overall! Reach and accountability are two other aspects to consider when evaluating micro-influencers your following isn’t large enough they! An OOTD post and you ’ re wearing small studded earrings of influencer.! Your niche for a micro-minute, I thought I could be a micro-influencer is great content,! For anyone under their PR dept a partnership idea do NOT make it about you with this individual constantly messages... A partnership idea do NOT make it about you, it’s likely that the or... The term influencer outreach thousands of times before you may need to reach out to influencers your! The most authentic way if they like your work market with them has its own set pros. Time to start reaching out to them can also reach out to campaign! Of influencer collaborations Instagram influencer marketing and has high engagement rates that brands.

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